Like the concept but project on hold… (may be forever)

Concept Note

We will hear a monologue. A montage of metaphorical yet relevant visuals will support the monologue. The monologue will talk about RE’s association with lives of the locals. It will bring forth the fact that RE has been integral to the way of life since a long time. It will highlight the key features of the vehicles that it uses to power its way through the lanes & alleys, in overtaking the competition and pulling heavy loads through difficult terrains. It will also connect with an emotional element that plays a crucial role in lives of the local drivers as they weave their thoughts, dreams and hopes around the vehicle which has been around for a while and offers them so much more.

Treatment

The film will have a realistic texture while keeping the product look glossy. It will have high end graphical elements in the form of pixels around the product. They will move with product and change shape by re organizing themselves.

Copy

I have traveled the long miles…

I have weathered the callous ride…

Through alleys and the lanes…

I have powered my way

I have stunned the ordinary…

And sped away

I have walked uphill…

But never swaggered or swayed

I have seen you drift with the thoughts

I have felt the joy of your dreams

I have seen your hope smile

Yes I have been around for a while…

And I always stay ahead…

Because only a leader can be faster than the rest!

Audio /MALE VOICE OVER/Music Video

I have traveled the long miles… We see RE being driven on a highway…

the marking on the center of the road pass by…

I have weathered the callous ride… We see RE negotiating the rough terrains

Through alleys and the lanes…

I have powered my way We see RE powering its way through alleys and lanes…

We can treat the shots to show more pick

I have stunned the ordinary…

And sped away We see RE overtaking competition with ease…we treat the shots to show more speed

I have walked uphill…

But never swaggered or swayed We see RE carrying more load on an incline…we treat the shots to show more pulling power

I have seen you drift with the thoughts We see a driver admiring an RE…from his expression it comes across as he wants to own it

I have felt the joy of your dreams We see a driver celebrating after buying an RE

I have seen your hope smile We see RE dropping off children to the school…the driver has a smile of satisfaction

Yes I have been around for a while... Moving shot of RE

And I always stay ahead…

Because only a leader can be faster than the rest! Four comprehensive shots with graphical elements, will highlight eight benefits of vehicles. Seven in each shot and four such shots.

Recruitment film

Concept Note:

We use a journey of an idea from its genesis to final form to show the spirit of people and the way of life at the company. The freedom this place gives everybody and how everyone supports any idea that has potential will be shown while moving with the journey.

The film will begin with a fresher just finishing his coffee at the canteen. He has been scribbling an idea of his on a tissue paper which he leaves behind. Soon after he leaves a senior executive comes and takes his place, he notices the tissue paper and the codes written on it gets his attention. He finds it interesting and sees potential in it. He immediately rushes to share it with his superior who supports it and authorizes required resources. The team works together and it is a great learning experience for the fresher. They are also seen having fun together.

The voice over tells the viewers about the impact of such an approach and culture using the achievements as examples which are then supported by indicative visuals and short sound bytes from the respective department technicians.

Finally we see the idea becoming a successful solution that is appreciated and admired by the customers and the team.

After a time gap we see the fresher coming to canteen to enjoy a coffee break and he appears to have been promoted. As he sits down he notices a tissue paper with some codes and equations scribbled on it… it gets his attention. He looks up to see the fresher who was sitting there a while back walking away back to work…

The last two lines speak a lot in terms of main message. “Sounds like you?

…come here/join us and find out…” It is making the viewer identify with people who have original ideas…are innovative by nature…love freedom… and are restless to face fresh challenges. The lines go on to motivate the viewers to find out about the place…about the freedom it offers…the culture it has… by becoming a part of the organization.

Treatment

The film will be smoothly paced with events and sequences following each other seamlessly. A realistic texture will be maintained throughout. The MUSIC will contribute in setting up the pace and complement the subjective overall feeling.

Copy

An idea can make a difference…

All it needs is an opportunity to get…

Noticed…

Shared…

And Developed…

With a little trust…some camaraderie and a lot of fun.

It can improve the existing…

Make it right…

Create an experience…

Analyze more…

And of course…

Change perspectives…

Earn respect…

Some applause too…

It can bring a big change…

but it cannot change the innovator within…

he will…

or maybe she will…

remain restless…hungry and wanting more…

Sounds like you?

…come here/join us and find out…

Audio (MALE VOICE OVER)

Video

An idea can make a difference… We see a fresher scribbling something on a tissue paper at the canteen while having his coffee…

All it needs is an opportunity to get… He gets up and leaves… a senior executive takes his place… he notices the tissue paper under the salt sprinkler and the scribbled idea on it (some software program)

Noticed…Shared…

And Developed… Senior executive takes notices and finds it interesting…

Cut t0

He shares it with his superior; they are seen working it out with the fresher who actually wrote it…

Cut to

A team including these three people developing and trying the idea…they are seen using gadgets and hardware…

With a little trust…some camaraderie

and a lot of fun. The superior trusts his team and stands by them…

Cut to

The senior executive showing camaraderie by writing codes for this …

Cut to

All of them having sharing a good laugh while playing a round of table tennis.

It can improve the existing… Show indicative visual.(Sound byte) Scaled a mobile ad server to handle 2 billion impressions per day

Make it right… Show indicative visual for efficient cloud management.

(Sound byte) We can help you set up and optimize your infrastructure too

Create an experience… Show indicative visual for mobile first experience. .(Sound byte) We helped a personalized learning platform follow mobile first strategy.

Analyze more… Show indicative visual. .(Sound byte) We can help with your big data solution too

And of course…Change perspectives…

Earn respect…

Some applause too… We see the fresher making a presentation to a customer. The entire team is standing by him…It can bring a big change… but it cannot change the innovator within…

he will…

or maybe she will…

remain restless…

hungry and wanting more... We see fresher now promoted come to the canteen to take a coffee break…he spots a tissue paper left behind by a fresher who just left…it has something scribbled on it which catches his attention…

Frame freezes

Sounds like you?…come here/join us and find out…

On black screen

Talentica / spread your wings

Logo/base line

DREAMS OF A CHILD

MONTAGE 1

shots of universe/earth kids playing astronauts or in an environment at a science city getting a similar experience.

mvo

The Sun…The Stars…The Moon

…will always be there or disappear soon?

Universe is a mystery…

Earth too has a History.

i want to know more…

One day i will explore…

Shot of young boy in the age group 6-7 years the frame freezes and the Supers fade in

I WANT TO BE AN ASTRONAUT!

MONTAGE 2

Shots of happy, smiling and healthy people and the children enjoying a beautiful childhood Dissolve to people with medical conditions undergoing treatments etc Dissolve to kids imitating Doctors/kids playing with Doctors and taking care of elderly…

mvo

Smiling,laughing and Happy People

…make my world beautiful

…but often sickness spreads sadness

…and diseases plays its tricks cruel.

so i want to do more

…help everyone and find cure…

Shot of young girl in the age group 6-7 years the frame freezes and the Supers fade in

I WANT TO BE A DOCTOR!

MONTAGE 3

shots of spectacular buildings,bridges and machines,Engineers at work and Engineers with their creations, children in awe of Engineering marvels,playing with building blocks etc.

mvo

Buildings,Bridges and Machines…

Huge,Amazing and Fascinating.

Genius Human Mind

…makes me wonder every time.

when i grow up…what can i do more

…to begin

…Imagine big for sure!

Shot of young boy in the age group 6-7 years the frame freezes and the Supers fade in

I WANT TO BE AN ENGINEER!

MONTAGE 4

Shots of natural splendor,Birds,landsacpes and Mountains,Artists expressing through various mediums in different forms…children also doing the same.

mvo

Fill the canvas with colors of nature…

let the chirping birds make a tune…

landscapes…mountains…are majestic sculptures

…Express it all…follow no rule.

i want to share more…

so i will open all windows and all doors.

Shot of young girl in the age group 6-7 years the frame freezes and the Supers fade in

I WANT TO BE AN ARTIST!

MONTAGE 5

shots of happy children living their childhood to the fullest…they are being showered with love and care by their parents and other elderly people.

mvo

my dreams are an innocent fantasy now

but they have little Golden wings

one day i will take off and fly

leave behind the blue sky

so put your faith in

and look through my eyes

i am the new beginning

Concept & Copy

When hope struggles

You become the strength

That holds it

When adversity rages

You become the force

That dares it

You overwhelm the toughest mark

You are a leader from the start

Perfection is precious

You want nothing less

You etch a champion’s story

You are an achiever’s glory

Character of a tradition

Course of a trend

Unstoppable…unwavering

You are a winning wave

And nothing can stop it